Sampled from 6 of Lá vem o ônibus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#44A44C accent
#111111 text
Não fique mais sem saber a localização de seu ônibus! O aplicativo Lá vem o ônibus permite localizar linhas de ônibus, auxiliando o usuário do transporte na hora de correr atrás do seus ônibus. Região disponível: - Rio de Janeiro (Capital RJ) - São Paulo (Capital SP) - Belo Horizonte (BH) - Natal (Rio Grande do Norte - RN) - Curitiba (Paraná - PR) - Brasília (Distrito Federal - DF) - Porto Alegre O aplicativo possui as seguintes funcionalidades: - Busca de todos os ônibus de uma determinada linha - Localização de um ônibus específico - Trajeto do ônibus no mapa - Opção de 'Seguir' para acompanhar um ônibus específico no mapa - Visualização da velocidade e data no qual os dados do GPS foram obtidos - Opção de compartilhamento através do WhatsApp - Pesquisa por várias linhas de uma só vez - Atualização da direção do ônibus instantaneamente - Visualização dos últimos dados independent…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Lá vem o ônibus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lá vem o ônibus runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44A44C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.