Screenshot style breakdown
Sampled from 4 of Costco Wholesale Sweden's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCDC44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Din Costco hub - Allt du vill ha, allt på ett ställe. Få snabb tillgång till allt Costco har att erbjuda i en lättanvänd app med: DIGITALT MEDLEMSKAP Registrera dig för digitalt medlemskap för att alltid ha tillgång till ditt medlemskap i Costco’s varuhus, var du än befinner dig i världen. BARA FÖR MEDLEMMAR Sök bland alla de senaste erbjudandena för att hitta besparingar på alla avdelningar i varuhuset, gäller både nya artiklar och medlemsfavoriter. VAR DEN FÖRSTA ATT FÅ VETA Slå på aviseringar och håll utkik i din inkorg för att aldrig missa exklusiva erbjudanden i appen, de senaste erbjudandena från Costco samt uppdateringar och nyheter från ditt favoritvaruhus. HANTERA DITT MEDLEMSKAP Förnya ditt medlemskap eller registrera dig för automatisk förnyelse för mer sinnesfrid. Om du är ny på Costco, gå enkelt med i appen och börja spara idag
App details
What you can learn from Costco Wholesale Sweden
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Costco Wholesale Sweden's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Costco Wholesale Sweden runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.