Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Costco Wholesale Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCDC44 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover incredible value and savings on a diverse range of premium items and experience the terrific features of Costco’s online store in a convenient and easy to use format. Categories Shop from a huge variety of categories with a larger range than you’ll find in our warehouses. Browse our extensive kitchen & laundry appliances to find everything from cookware basics to quality washers & dryers, and search home & furniture for your ideal sofa or home office must-haves. Hot buys Look out for staggering deals on an array of our top products, including stylish outdoor furniture, the latest technology and on-trend fashion. Fuel prices Find up to date, daily Costco fuel prices—an amazing feature only found in the app! Membership Easily sign up to become a Costco member, renew your membership, or even register your current membership to experience the convenience of effortless in-app sh…
App details
What you can learn from Costco Wholesale Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Costco Wholesale Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Costco Wholesale Australia runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.