Sampled from 4 of Vetpain's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04544C accent
#111111 text
Pelo aplicativo o usuário pode conhecer, por meio de vídeos demonstrativos, quais são os comportamentos de dor de cada espécie animal, realizar treinamento para se aprimorar na avaliação da dor e mensurar a dor em seu animal. Neste último caso, o aplicativo calcula automaticamente a pontuação de dor do animal avaliado e recomenda ou não a procura de um profissional qualificado. O aplicativo Vetpain originou-se do projeto de pesquisa denominado “Dor e Qualidade de Vida em Animais”, desenvolvido na Faculdade de Medicina Veterinária e Zootecnia (FMVZ) da Unesp, campus de Botucatu (SP), liderado pelo Professor Titular Stelio Pacca Loureiro Luna, e seu grupo de pesquisa e colaboradores, com apoio de vários órgãos de pesquisa. Nosso objetivo é identificar a dor nos animais por meio de escalas de dor válidas e confiáveis, para informar sobre a necessidade de tratamento analgésico e aliviar o …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Vetpain's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vetpain runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04544C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.