Sampled from 3 of Zo Gemeld's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#84CCFC bg
#74B3DD
#346C94 accent
#111111 text
Met Zo Gemeld maak je eenvoudig meldingen bij gemeenten. Of het nu gaat om een omgevallen boom, een verlaten fiets of een kapotte afvalcontainer, Zo Gemeld is er voor al je meldingen. Met Zo Gemeld kun je: - Eenvoudig de melding omschrijven - Foto’s toevoegen - Een locatie intypen, selecteren op de kaart of via GPS doorgeven - Eventueel je contactgegevens achterlaten om op de hoogte te worden gehouden - De status van je gemaakte meldingen bijhouden Met Zo Gemeld werk je mee aan een betere gemeente.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Zo Gemeld's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zo Gemeld runs a light set where the background shifts from screenshot to screenshot (first shot #84CCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #346C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.