Sampled from 3 of WatchTower's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8CDCFC bg
#7BC1DD
#2464AC accent
#111111 text
Stay Alert with WatchTower – Live Safety Updates WatchTower is your go-to safety app for Toronto. Get real-time alerts from Toronto Police and Fire Service. From crimes and fires to natural disasters and protests, WatchTower keeps you updated on what’s happening nearby with instant alerts right on your device. Whether you're at home, commuting, or out exploring the city, you’ll get notified about things like property crimes, collision , robberies, wildfires, and more — as they happen. Heads up: WatchTower might alert you before police even arrive. It's all about helping you stay aware — use it wisely! Why You'll Love It: Instant Alerts: Get live updates on local crimes and emergencies from both the Toronto Police and Fire Service. Missing Alerts: Help reunite lost pets or missing loved ones with their families. Download WatchTower now — and feel safer, more aware, and connected …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are WatchTower's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WatchTower runs a light set where the background shifts from screenshot to screenshot (first shot #8CDCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2464AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.