Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Fertitude Women Health Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#543C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Fertitude is your all-in-one women's health tracker designed to help you understand your cycle, track your symptoms, and access real medical support on the go, even at 3am! No long wait times, no spiralling from crazy internet diagnosis. Whether you're trying to conceive, managing your cycle, dealing with worrisome symptoms, or simply want to better understand your body, Fertitude is like that doctor-bestie that's supportive, informed, and always grounded in personalized, data-backed insights. Medical Disclaimer: Fertitude is intended for informational and wellness purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before making any medical decisions or if you have concerns about your health. Why Fertitude? Talk to real doctors, anytime - Got a question or something feels off? Chat with a docto…
App details
What you can learn from Fertitude Women Health Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Fertitude Women Health Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fertitude Women Health Tracker runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #543C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.