Sampled from 4 of Snap-e Scan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#3CEC6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Snap-e is a revolutionary new way to interact with your television. Simply use your smartphoneto easily scan a small marker on the TV screen during your favorite program or advertisement and instantly be transported to a new world. Imagine being able to interact with your TV while lying comfortably on your couch, or purchase what you are watching on the show. This is the world of Snap-e. Where can I find a Snap-e marker? Snap-e markers can be found on e.tv and Openview programs and advertisements. You can always find a code on our website and follow the instructions there to practice scanning the codes.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Snap-e Scan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Snap-e Scan runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3CEC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.