Screenshot style breakdown
Sampled from 6 of Sherwin-Williams Color Expert™'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#A45C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Find the perfect palette with the Sherwin-Williams Color Expert™ app. Take the guesswork out of choosing the right paint color for your next project. Color Expert is your tool for finding the perfect color and transforming your space with confidence. Dive into a world of endless possibilities and visualize color like never before. *Sample ordering is currently only available in the U.S. and Canada (excluding Quebec). Key Features Designed for You: COLOR VISUALIZER Our color visualizer lets you explore and visualize colors in your space instantly. Snap a photo of your space and see our colors on your walls with any Sherwin-Williams® color. See how a new shade will look in and around your home before you lift a brush, this intuitive color visualizer helps you gain color confidence. PERSONAL COLOR RECOMMENDATION TOOL Overwhelmed by the endless color possibilities or unsure where to beg…
App details
What you can learn from Sherwin-Williams Color Expert™
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Sherwin-Williams Color Expert™'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sherwin-Williams Color Expert™ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A45C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.