Screenshot style breakdown
Sampled from 6 of OVO Energy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#34A44C bg
#50B065
#84CC94 accent
#FFFFFF text
Screenshots
Icon palette
About this app
OVO Energy is an award winning energy retailer on a mission to make energy simpler and greener through pricing, great service and a commitment to environmental conservation - supporting local wildlife and national parks throughout Australia. With the OVO Energy app, you can: • See your account details, including which plan you are on • View your live balance • View your usage and solar export in kWh and $ • View and download your bills • Make top up payments • Change your payment method, date and amount • Refer a friend and each get $$$ credit P.S. We want to make this the best energy app in Australia. So if you have a great idea or want to tell us about something you don’t like, send us an email at app@ovoenergy.com.au.
App details
What you can learn from OVO Energy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are OVO Energy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OVO Energy runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #34A44C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #84CC94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.