Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Bus & Tram's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C1414 bg
#9C3434
#BC7C74 accent
#FFFFFF text
- #2Keep all of your tickets in the app.
- #34 / See real-time bus information.
- #4Choose and purchase your ticket.
- #5See trip information for all bus lines.
- #6See live locations of buses.
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6.2 words on average (longest 8), 40% speak to "you".
Screenshots
Icon palette
About this app
The new Lothian Buses and Edinburgh Trams app has everything you need to seamlessly travel on buses and trams in and around Edinburgh and the Lothians. Journey Planning Planning your journey around Edinburgh has never been easier. You can view your location on the interactive map and plan a route to your desired location. You can tailor the results to your travel preferences and we'll show you the most practical routes to get you where you need to be. Real-time Information Stay up to date with all the latest information regarding bus and tram arrival and departure times. The interactive map shows every bus and tram stop around you with subsequent real-time information about services at the selected location. Mobile Ticketing Passengers can now purchase a number of ticket types all on the one app. The app will learn ticket purchase behaviour and can present suggestions for frequen…
App details
What you can learn from Bus & Tram
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Bus & Tram's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bus & Tram runs a dark set with one background colour (#8C1414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC7C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.