Screenshot style breakdown
Sampled from 4 of Airペイ タッチ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C5C4C accent
#111111 text
Screenshots
Icon palette
About this app
iPhoneのタッチ決済をAirペイ タッチのアプリで使えば、デビットカード・クレジットカードから、Apple Payやその他さまざまなデジタルウォレットまで、対面でのタッチ決済に対応できます。カードリーダーなどの追加の機器は不要です。簡単で、安全で、プライバシーを守れる方法です。 ■「Airペイタッチ」の概要 AirペイタッチとiPhoneのタッチ決済なら、以下のタッチ決済に対応したクレジットカードやデビットカード（Apple Payやさまざまなデジタルウォレット含む）がご利用いただけます。 「VISA」「Mastercard(R)」「JCB」「American Express」 ご利用には「Airペイ」のお申し込みが必要です。 決済の対応はカンタンです。たった数ステップ。シンプルに使えます。 （交通系電子マネーや、iD、QUICPay等の電子マネーは受付不可となります） ■業界最安水準※の決済手数料 決済手数料は3.24%での提供となります。初期費用、月額費用、振込手数料は不要です。 ※調査対象：スマートフォン・タブレット端末およびカードリーダーを使用し、クレジットカード・電子マネー…
App details
What you can learn from Airペイ タッチ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Airペイ タッチ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Airペイ タッチ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C5C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.