Sampled from 6 of Ecosia: Zoek en plant bomen's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C5C4C accent
#111111 text
Zoek op internet. Plant bomen. Steun klimaatprojecten. Ecosia is meer dan alleen een zoekmachine — het is jouw manier om elke dag klimaatactie en boomplantprojecten te steunen, gewoon door op internet te surfen. Zoeken met een doel: Net als andere zoekmachines verdient Ecosia geld met advertenties. Maar in tegenstelling tot hen gebruiken wij 100% van onze winst om klimaatactie te financieren. Er zijn al meer dan 250 miljoen bomen geplant in meer dan 35 landen. Jouw gegevens blijven van jou: We verzamelen alleen wat nodig is om zoekresultaten te leveren, en je zoekopdrachten zijn altijd versleuteld. — Wij willen bomen, niet jouw gegevens. Onze zonne-energiecentrales: Zoeken kost energie. Ecosia investeert in hernieuwbare energie en zorgt ervoor dat fossiele brandstoffen uit het elektriciteitsnet verdwijnen. Transparantie & Verantwoording: Als non-profitbedrijf in handen van de medewe…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Ecosia: Zoek en plant bomen's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ecosia: Zoek en plant bomen runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C5C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.