Sampled from 5 of Bluecrest MyWellness's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#242C54 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8.8 words on average (longest 13), 60% speak to "you".
Take control of your health with the new My Wellness app from Bluecrest. Proud to come from the company who has won multiple WSB Awards, as well as the UKBA award! We designed our new My Wellness Hub from the ground up to help you view your health results, upcoming appointments and also keeping your profile up to date. Our results are clear and easy to understand, with new red, amber, green markers for each result - smartly displayed on bar charts so you can see how close or far away you are from your desired goals. Each result comes with an easy to understand explanation, allowing you to understand how the result is important for your body. NEW - Now you can take advantage of our new trending graphs that record and show your health history with us! Getting a yearly check up can really help to build a full profile of your health, and any changes that have been occurring to you, whic…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Bluecrest MyWellness's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bluecrest MyWellness runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #242C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.