Sampled from 6 of Mosh's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C3C bg
#275757
#C44404 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
We’ve built this app to make it easier for you to achieve success on your health journey with us. It’ll be easier than ever for you to manage everything relating to your subscription, get access to your information about your treatment, track your progress, get updates on your orders, and speak to the Mosh team. For our Weight Loss patients; we’ve got some additional features that make it easier to hit your goals – this includes thousands of recipes, dietitian approved meal plans, a handy food tracker that helps you track your macros, and lots more to come.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Mosh's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mosh runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #043C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C44404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.