Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of VOY - Your health companion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#5C7434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Plans for lasting change Voy is the digital health app designed to help you feel better, whatever better looks like to you. Whether you want to find your happy weight, or take control of your hormones, Voy offers various plans to help you achieve your goals, while taking into account your medical history. Through the app, you can easily manage your plan and track progress across key health markers. The information in the Voy app is not a substitute for professional medical advice. All content, including text, graphics, images and information, contained on or available through the Voy App are for information purposes only. Speak to a healthcare provider if you have questions about your treatment, have a medical condition or need for medical advice. You can do this by contacting Voy’s customer service team or book a call with one of our clinicians. Apple Health You can synchronise an…
App details
What you can learn from VOY - Your health companion
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are VOY - Your health companion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VOY - Your health companion runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C7434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.