Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Apple Invites's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C141C bg
#3B343B
#646434 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Create unique invitations and bring people together for life’s most exciting moments. Customize your invitation with one of your own photos, or pick from the background gallery to bring your event to life. Cohost with friends, keep guests in the loop, and capture every memory in a Shared Album. Whether you’re hosting or attending, Apple Invites makes it easy to get the party started. Create beautiful invitations: • Choose a background from a curated set of options or pick a photo from your own library to catch your guests’ attention. • Customize the font of your invitation so it feels just right. • Maps and Weather are automatically added so guests have all the details. • Add a Link tile to share anything relevant to your event, like a registry, potluck sign-up sheet, inspo board, collaborative document, and more. Plan and host together: • Add cohosts so friends and family can join in…
App details
What you can learn from Apple Invites
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Apple Invites's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apple Invites runs a dark set where the background shifts from screenshot to screenshot (first shot #1C141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #646434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.