Sampled from 5 of Parlay: Sports Betting Leagues's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242434 bg
#424250
#245C84 accent
#FFFFFF text
Sports betting continues to grow in popularity, but let's face it, Vegas is good at what they do. For the average person, sports betting is not profitable in the long term. Parlay's goal is to provide the same thrilling and exciting sports betting experience while taking Vegas' house cut out of the picture. So, what is a sports betting league? Think of your fantasy football leagues or March Madness pools, but instead of trying to score the most points or create the best bracket, in Parlay, you are trying to be the most profitable sports bettor. Compete against your friends, family, and coworkers by placing sports bets using virtual currency in a league-based format. All members of a league start with a virtual balance of $1,500. Over the duration of the league, place sports bets using live sports data and Vegas odds in an attempt to gain more virtual currency than your competitors. I…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Parlay: Sports Betting Leagues's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Parlay: Sports Betting Leagues runs a dark set with one background colour (#242434) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #245C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.