Sampled from 4 of Alleanza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042C54 bg
#27496B
#84D4EC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
L’app Alleanza, dedicata ai Clienti di Alleanza Assicurazioni, ti permette di accedere in ogni momento alle tue polizze, ai tuoi documenti e gestire tutto con semplicità, in un unico posto. Cosa trovi nell’app: - Una registrazione sicura, facile e veloce; - La possibilità di consultare, gestire le tue polizze e aggiornare i tuoi dati personali; - Modalità di pagamento semplici e comode per pagare i premi delle tue polizze; - Informazioni come gli estratti conto, gli attestati IRPEF, il dettaglio delle coperture assicurative e dei servizi di polizza; - Il rendimento dei contratti, la composizione dei fondi e il capitale assicurato delle tue polizze vita; - La possibilità di prenotare velocemente, grazie alla tua polizza salute, visite mediche attraverso il network Generali Welion, e la possibilità di effettuare video consulti direttamente dallo smartphone; - Un sistema semplice e rapid…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Alleanza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alleanza runs a dark set where the background shifts from screenshot to screenshot (first shot #042C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #84D4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.