Sampled from 5 of Gritzo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2424EC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 10.8 words on average (longest 15).
Gritzo nutritional drinks are crafted to support childrens’ height, weight and immunity. That’s why 1 Lakh+ parents trust Gritzo. Gritzo Range Gritzo SuperMilk Height+ Personalized Protein & Nutrition Drink Mix: It has 13g of protein, calcium, 100% RDA D3, 21 vitamins and minerals with electrolytes, and no added refined sugars and preservatives. Available for different age groups - 13+yrs, 8-12yrs, 4-7yrs. Gritzo Supermilk Overall Growth Protein & Nutrition Drink Mix: With 6g of protein and DHA, calcium,100% RDA D3, 21 vitamins and minerals with electrolytes, it has no added refined sugars and preservatives. Available for different age groups - 13+yrs, 8-12yrs, 4-7yrs. Gritzo SuperMilk Weight+ Personalized Protein & Nutrition Drink Mix: It has 4g of protein and DHA. The personalized ingredients include Ashwagandha, Pre and Probiotic, MCT and Digestive enzymes. Available for differen…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Gritzo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gritzo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2424EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.