Sampled from 5 of coca official store's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#2C4C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
「coca公式アプリ」 ちょっとオシャレな日常着を最適価格でご用意しております。 充実したコンテンツでよりお得に便利にショッピングをお楽しみ頂けます。 ■新作やおすすめアイテムをライブ配信 ライブを見ながらそのまま購入可能 ■レビューを参考にお買い物 さらにレビュー投稿でポイントプレゼント! ■あなた専用のお気に入りリストを作成 気になったアイテムやライブ、お近くの店舗をお気に入り登録して スマートにお買い物 ■会員登録でお得にお買い物! 会員限定クーポンの配布や最新情報をいち早くお届け
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are coca official store's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: coca official store runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C4C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.