Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Gap: Apparel, denim and more's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#345474 accent
#111111 text
Screenshots
Icon palette
About this app
Browse, shop, and earn rewards with the reimagined Gap app! Feel the #gaplove with the most convenient portal to shop the latest styles. Discover the latest styles at Gap with our new app. Reinvented from the ground up, it's essential for finding the newest styles for men, women, and children. Made for on-the-go shopping, the Gap app delivers the best deals and promos, and is the fastest way to shop online. GAP FEATURES FASHION COLLECTIONS FOR EVERYONE • Find the latest in apparel for all genders • Get clothing and accessories perfect for kids and toddlers • From jeans and shirts to jackets and skirts – the Gap App has something for all ONLINE SHOPPING, MADE CONVENIENT • Shop your favorite trends in just a few taps with our easy checkout process and in-store pickup • Find the styles that fit you with easy to use search and filter tools • Save on your favorite styles, shop app-exclus…
App details
What you can learn from Gap: Apparel, denim and more
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Gap: Apparel, denim and more's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gap: Apparel, denim and more runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #345474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.