Sampled from 6 of Felix | Online Healthcare & Rx's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4D4D4 bg
#BABABA
#7C2C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Get on-demand treatment plans for weight loss, erectile dysfunction, hair loss, menopause, smoking cessation, skin, sexual health, mental health, diabetes, and more. Currently available in: Alberta, BC, Manitoba, Newfoundland and Labrador, Nova Scotia, Ontario, PEI, Saskatchewan HEALTHCARE ON YOUR TERMS From diagnosis to prescription, Felix handles everything online to make care accessible from the comfort of home. No wait lists, no jumping through hoops. Just answer a few questions to get started. EXCEPTIONAL STIGMA-FREE CARE Our licensed Canadian healthcare practitioners reviews each intake assessment thoroughly and prescribes personalized, clinically-proven treatment plans based on your unique needs ONGOING SUPPORT Message your practitioner through chat 24/7 and schedule follow-ups as needed to check in on symptoms, make adjustments, or adjust challenges FAST AND FREE SHIPPING …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Felix | Online Healthcare & Rx's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Felix | Online Healthcare & Rx runs a light set with one background colour (#D4D4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C2C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.