Sampled from 5 of FoodCity's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5CBCE4 bg
#50A5C8
#F48C04 accent
#111111 text
What can I expect from the FoodCity app? We’re happy you’re here! We love to reward you for making healthy choices that contribute to a better world for both you and our planet. Here’s how… Ready to for a tasty reward? Earn points on healthy products at our restaurants and exchange them for coupons offering discounts or free items! We’re in it together! Stay updated on promotions and our menu, and share your thoughts through polls and reviews to help us serve you better.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FoodCity's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FoodCity runs a light set where the background shifts from screenshot to screenshot (first shot #5CBCE4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F48C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.