Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The People’s Pension's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C049C bg
#4927A9
#7464B4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Introduction We’ve been around for over 80 years and exist with a social purpose to help our members feel financially secure in later life. Your financial wellbeing is part of our commitment to fostering financial education. We want to create a society where everyone feels confident dealing with the financial moments that matter. We’ve designed our app to be a jargon-free zone, written in plain English to guide and educate rather than confuse. It has everything you need (videos, guides, calculators and more) to support you with planning for your future. How to get started To use the app, you’ll need to have set up your account with us. It’s quick and easy and you only need to do this once. You’ll need your National Insurance number, customer number, personal email address and mobile number. What you can do in your app Once logged in you can: • Check your pension pot value – a…
App details
What you can learn from The People’s Pension
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are The People’s Pension's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The People’s Pension runs a dark set with one background colour (#2C049C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7464B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.