Sampled from 6 of Saily: eSIM Data for Travel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7CC4FC bg
#6DACDD
#FCF404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Tired of shocking roaming bills and spotty airport Wi-Fi? Saily brings fast mobile data to your iPhone in 200+ destinations. Get a prepaid eSIM before you fly and connect to local networks the moment you land. What is an eSIM? An eSIM is a virtual SIM for your iPhone. There’s no tiny plastic card to swap — just install the eSIM profile once, and you’re ready to connect wherever your trip takes you. Why Saily? No roaming fees: Get affordable prepaid mobile data instead of surprise carrier charges. 200+ destinations: Mobile data from the top local networks around the world. Instant setup: Install your eSIM in minutes, right from your phone. Keep your number: Your primary line stays active for calls and texts. Flexible plans: Pick from local or multi-destination data plans. Top up anytime: Add more mobile data in a few taps, wherever you are. Track your usage: Keep an eye on your eSIM…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Saily: eSIM Data for Travel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Saily: eSIM Data for Travel runs a light set with one background colour (#7CC4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCF404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.