Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of iNaturalist's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74AC04 accent
#111111 text
Screenshots
Icon palette
About this app
Your photos of plants, animals, fungi, and more can help protect nature all around the world. iNaturalist is free, nonprofit, and community-powered. iNaturalist helps millions of people learn about and document the nature around them. Point your camera at plants, animals, and fungi to get instant identification suggestions, then share your photos or sound recordings as an "observation." Then, see your observation get reviewed by a global community of knowledgeable nature-lovers to turn it into a useful data point for science and conservation efforts. Your everyday moments of curiosity can directly contribute to protecting nature, and you don't need any previous experience or knowledge to get started. iNaturalist is a mission-driven nonprofit dedicated to connecting people to nature and advancing biodiversity science and conservation, and is freely available thanks to the generous supp…
App details
What you can learn from iNaturalist
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are iNaturalist's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iNaturalist runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74AC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.