Screenshot style breakdown
Sampled from 3 of nowtis(ノーティス)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#4C54E4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
株式会社F&Vが実施しているフィジカル測定の結果を可視化、分析するアプリです。 主な機能 * 自身のフィジカル能力の測定結果を表示 * 他チーム・他の選手との比較 さらに、追加のサブスクリプション nowtis Plus を購入していただくと、フィジカル測定結果にあわせたトレーニングプログラムをアプリ上で受けられます。 ※ 2024年現在、このアプリを使用するためにはチーム単位での契約が必要です。 nowtisをご利用頂く場合、以下の規約等について同意して頂く必要があります。 nowtis利用規約 https://f-and-v.com/rule プライバシーポリシー https://f-and-v.com/privacy/ また、nowtis Plus サブスクリプションをご購入頂く場合は、上記2点へ同意に加えて、Appleの標準のエンドユーザ使用許諾契約書 (EULA)にも同意して頂く必要があります。 https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from nowtis(ノーティス)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are nowtis(ノーティス)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: nowtis(ノーティス) runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C54E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.