Screenshot style breakdown
Sampled from 6 of iLocation: Here!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0494FC bg
#27A2FC
#142C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
▷ iLocation is a tool to search and share location easily and quickly. With iLocation, you can tell the current location or the specified location by several screen clicks. And if you want to know the coordinates or address of the current location, you can simply run iLocation. When you want to explain an appointment, or when you need to know your current location in a hurry, you can also pin the map on top of the map and simply select the transport to share the location. ◉ Function • Automatically display current location information when running App • Coordinate and altitude display of current position or specified position • Show the location's address • Show compass bearing • Change the map format (General, Satellite) • Specify the center of the map and check the coordinates and addresses • Specify coordinates by entering coordinates • Specify an arbitrary location by entering a…
App details
What you can learn from iLocation: Here!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are iLocation: Here!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iLocation: Here! runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0494FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #142C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.