Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of David Jones's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#C4A46C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Experience the very best of David Jones in one app. Explore luxury fashion, beauty, and homewares at your fingertips. Shop designer brands, stay updated with exclusive offers, and manage your account all in one place. The David Jones App offers a seamless shopping experience with features that make it easy to search, browse, and shop all your favourite brands. Explore and book instore services including luxury beauty treatments, styling services and beyond. Curate a wishlist, view your order history, and enjoy fast, secure checkout. Key Features: - Shop and browse the best of international and Australian fashion, beauty, and more - Add your favourites to your wishlist and share it with friends - Manage your David Jones account and view updates to your orders in your order history - Join the David Jones Rewards loyalty program to enjoy exciting benefits - Book 60+ in stor…
App details
What you can learn from David Jones
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are David Jones's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: David Jones runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C0C0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C4A46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.