Sampled from 6 of Marytale: Kids Bedtime Stories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4B4FC bg
#AC9EDD
#FCB49C accent
#111111 text
You turn the lamp down low, you read one story, and the day is done. Marytale is a collection of illustrated bedtime stories on your phone, for children aged 2 to 10. Read one aloud at the end of the day, or hand the phone over and let your child read it on their own. There are no adverts, no pop-ups and nothing that links out of the app. AT BEDTIME - A full picture on every page, so a child who cannot read yet can follow the story from the drawings. - Night mode for a dark room, day mode for everywhere else. - Download a story first and it works offline: in the car, on the train, or anywhere with no signal. - Stories are grouped by category, so you can pick one to suit tonight. THE STORIES - Animals, dragons and knights, the sea and the seasons, kindness and courage, home and family. - The collection keeps growing. - The sort of story a child asks for two nights running. - The same …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Marytale: Kids Bedtime Stories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Marytale: Kids Bedtime Stories runs a light set where the background shifts from screenshot to screenshot (first shot #C4B4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCB49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.