Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of OTTO - Online Shopping & Möbel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4ACEC bg
#AC97CF
#FC8C8C accent
#111111 text
- #1OTTO-App ... find ich gut!
- #2Sport ff Ccine Top Marken | Nike
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 6 words on average (longest 7).
Screenshots
iPad screenshots
Icon palette
About this app
+++ Über 19 Mio. Produkte +++ Rechnungs- & Ratenkauf +++ persönlicher Service rund um die Uhr +++ Ob Kleidung, Schuhe, Taschen, Wohnideen, Lifestyle Produkte, Multimedia oder Haushaltselektronik – mit der OTTO-App für iOS hast Du das komplette mobile Shopping- und Serviceangebot von OTTO immer in Deiner Tasche! ▶ MODE, MÖBEL, MULTIMEDIA & MEHR – RIESEN PRODUKTAUSWAHL - Alles rund um MODE: Herren- und Damenmode, Taschen, Schuhe, Schmuck & mehr - Alles rund um WOHNEN & BAUMARKT: Wohnideen, Kleiderschränke, Couches, Deko & mehr - Alles rund um TECHNIK: Multimedia, Fernseher, Handys, Playstation 5, Xbox Series X & mehr - Alles rund um SPORT & SPIEL: Fahrräder, Sportausrüstungen, Spielzeug & mehr ▶ TOP MARKEN & TOP PREISE - Zugriff auf das gesamte OTTO-Sortiment und alle Top-Marken. - Modemarken wie Esprit, Adidas, Mango, Nike, Only, Vero Moda & Co. - Technikmarken wie Microsoft, Asus, Ap…
App details
What you can learn from OTTO - Online Shopping & Möbel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are OTTO - Online Shopping & Möbel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OTTO - Online Shopping & Möbel runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #C4ACEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC8C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.