Sampled from 6 of SEB Neo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#144434 bg
#345E50
#B4140C accent
#FFFFFF text
• Få snabb koll på dina pengar och utgifter. • Skapa sparmål till det du drömmer om. • Betala med eget bankkort. • Se ditt sparkonto växa! • Be en förälder om pengar. Än så länge finns SEB Neo tillgänglig för dig och ditt barn som är kunder hos oss på SEB. Ditt barn behöver ett privatkonto och ett sparkonto hos SEB för att kunna använda appen. Längre fram kommer appen finnas tillgänglig för alla!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are SEB Neo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SEB Neo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #144434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B4140C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.