Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of humm's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Whatever life brings, from the awesome to the unexpected, humm® is the new flexible way to finance it, with up to a big $50K limit, and a range of participating merchants. You can apply in-app or in-store in under 10 minutes if you have all the required information available. Whether it’s sealing a roof or sealing your love with a diamond, fixing the kids’ teeth or fixing the car, humm® comes through with flexible finance that’s made for living. - Get a life-sized limit of up to $50K - Enjoy up to 120 months to repay - Pay in easy instalments - No penalty for early repayment – pay it your way - Watch one purchase pay down, then plan your next To be approved for humm you need to: Be 18 years or older Be a permanent Australian resident Hold a valid Australian ID Have a regular source of income Meet our credit assessment criteria Please note: The humm app is free to use but…
App details
What you can learn from humm
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are humm's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: humm runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.