Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Toronto Zoo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#549404 bg
#6BA227
#ACCC84 accent
#FFFFFF text
Screenshots
Icon palette
About this app
At Your Toronto Zoo, we want to inspire people like you to take action and change behaviours to improve our planet for both humans and animals. The Toronto Zoo mobile app is your digital tour guide to learn about amazing animals from around the world and how you can help protect them. The Toronto Zoo mobile app will also help you get the most out of your visit providing assistance in navigating the Zoo, finding your favourite animals, locating restaurants, rides and gift shops, receiving notifications about events and promotions, and supporting conservation efforts through the Toronto Zoo Wildlife Conservancy. Join us to become a Guardian of Wild.
App details
What you can learn from Toronto Zoo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Toronto Zoo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toronto Zoo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #549404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ACCC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.