Sole365 applica la politica commerciale dell' “every day low price”, prezzi bassi tutto l’anno. L’EDLP rifiuta la politica delle offerte temporanee e delle raccolte punti, ponendo al centro dell’attenzione il cliente e la sua esperienza di acquisto, consentendogli di risparmiare tutti i giorni su qualunque prodotto egli desideri acquistare. Per questo il pay-off adottato da Sole365 è “La spesa. Tranquilli”, la sintesi estrema dell’essenza dei valori del brand.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Sole365's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
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