Sampled from 6 of Naturgy Clientes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#044474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Damos un primer gran paso: una app renovada, con muchas funcionalidades nuevas, para que cuidar tu energía sea tan fácil como mandar un mensaje, tanto si eres cliente como si no lo eres. Todo lo que necesitas en un mismo sitio: tu asistente, las recomendaciones para tu día a día y tu información de cliente. Un asistente disponible 24 horas Pregunta lo que necesites, cuando lo necesites. El Asistente 24 h te atiende por chat o por voz, entiende lo que le cuentas con tus palabras y te ayuda en el momento: una avería en casa, una duda sobre tu caldera o tus electrodomésticos, o cómo funcionan el gas y la luz en tu hogar. • Escribe o habla, como prefieras • Disponible todos los días del año, también fuera del horario de oficina • Ayuda con el mantenimiento y las reparaciones técnicas de tu hogar, como las calderas • Si lo necesitas, te pasa con un agente de mantenimiento • Recupera tus c…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Naturgy Clientes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Naturgy Clientes runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.