Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Prime South Africa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C9CDC bg
#57A9E0
#1C548C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
At Prime, your journey matters as much as your destination, so we're with you wherever you go. Prime South Africa (previously known as PMD - Prime Meridian Direct) has made managing your Prime car insurance policy even easier & simpler. Your Prime South Africa app, gives you easy access to our services, emergency assist, online claims registration, policy documents downloads, uploading car photos and the flexibility to upgrade your benefits. The Prime South Africa app enables you to manage your profile linked to your policy. Key Features: * Submit photos of your car. * Add or upgrade benefits. * Stay under cover with rescheduling missed premiums. * Download and email important documents straight from the Prime app. * Register claims online or request telephonic assistance. * Contact emergency roadside assistance services. * Update profile details on the go (if you have moved resid…
App details
What you can learn from Prime South Africa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Prime South Africa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Prime South Africa runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C9CDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C548C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.