Sampled from 6 of allAtlanticCanada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#349CDC bg
#50A9E0
#24447C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
The allAtlanticCanada app features the exclusive business and political news coverage of allNovaScotia, allNewBrunswick and allNewfoundlandLabrador, publications produced by our independent team of 30 journalists based in Halifax, Moncton, Saint John and St. John's. The app also gives readers access to allAlberta and allSaskatchewan coverage. iPhone and iPad features include: - Full access to the daily editions of allNovaScotia, allNewBrunswick and allNewfoundlandLabrador. We break news about the region's most powerful companies, provincial premiers and the pub down the street. - Advanced search features to quickly drill down through several years of archived editions. - A bookmarking system to keep track of individual stories of interest. - Daily notifications and breaking news bulletins. The allAtlanticCanada app is free to download, available for users of allNovaScotia, allNewBruns…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are allAtlanticCanada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: allAtlanticCanada runs a dark set where the background shifts from screenshot to screenshot (first shot #349CDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24447C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.