Screenshot style breakdown
Sampled from 3 of マツゲンアプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#C40C24 accent
#111111 text
Screenshots
Icon palette
About this app
======= 【クーポンの使い方】 ======= 1. 事前にクーポン一覧からクーポン獲得します 2. クーポン対象商品を購入します 3. 精算時にマツゲンアプリから楽天ポイントカードのバーコードをご提示ください ======= 【楽天ポイントの貯め方】 ======= 1. お店へ行きます 2. 精算時にマツゲンアプリから楽天ポイントカードのバーコードをご提示ください ※マツゲンアプリの楽天ポイントカードバーコード機能は 日本全国の楽天ポイントカードが使えるお店でもお買い物にご利用いただけます ======= 【楽天ポイントの使い道】 ======= ●楽天グループのサービスで 楽天市場や楽天ブックスでのお買い物や、楽天トラベルや楽天ビューティでのご予約のお支払いなど、楽天のさまざまなサービスでご利用いただけます。 ●楽天ポイントカードが使えるお店で 日本全国の楽天ポイントカードが使えるお店でのお買い物にご利用いただけます。 ======= 【ご利用に際して】 ======= ※ 楽天会員（無料）への登録が必要です。 ※ お店でポイントを獲得してから、楽天会員情報にポイ…
App details
What you can learn from マツゲンアプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are マツゲンアプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: マツゲンアプリ runs a light set where the background shifts from screenshot to screenshot (first shot #ECF4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C40C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.