Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of National Media Group's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#843434 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The National Media Group Reading App offers a comprehensive digital platform for readers to access their favorite National Media Group newspapers, including The Star, The Saturday Star (in the province of Gauteng), The Cape Times, The Cape Argus, The Weekend Argus, The Daily Voice (in the province of Western Cape), The Mercury, The Daily News, The Independent on Saturday, Sunday Tribune, Post, Isolezwe and ngoMpeasonto (in the province of KwaZulu Natal), The user-friendly app allows subscribers to browse and read current and archived editions, with features such as keyword search, font size adjustment, and offline reading capabilities. With a clean and intuitive design, the app provides a seamless reading experience, enabling users to stay informed with fair, balanced and up-to-date on local, provincial and world news, sports, and entertainment from the comfort of their choice of device…
App details
What you can learn from National Media Group
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are National Media Group's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: National Media Group runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #843434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.