Sampled from 6 of Todis's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4DC bg
#D6D6C1
#E4440C accent
#111111 text
Reading the caption text from the screenshots in your browser…
È arrivata l’app Todis! Con l’app ufficiale di Todis, hai tutto il mondo Todis a portata di mano: volantini aggiornati, storico degli scontrini, buoni sconto, e offerte personalizzate pensate per te. Ma la vera novità? Con l’app arriva anche la prima tessera fedeltà Todis! Un modo semplice e comodo per raccogliere vantaggi, accedere a sconti esclusivi e sentirti ancora più parte della nostra grande famiglia. Abbiamo pensato quest’app partendo dai nostri valori di sempre: -Trasparenza, per darti sempre informazioni chiare su promozioni e acquisti. -Prossimità, perché anche da lontano vogliamo restare vicini a te. -Miglioramento continuo, per offrirti un servizio sempre più comodo e su misura. Il nostro obiettivo è quello di migliorare la qualità della vita, sostenere l’economia locale e creare un’esperienza d’acquisto che faccia sentire tutti a casa, proprio come nei no…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Todis's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Todis runs a light set with one background colour (#F4F4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4440C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.