Screenshot style breakdown
Sampled from 6 of Moe’s Southwest Grill's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECD4 bg
#CFCFBA
#D44404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Moe’s! If you’re here, that means you’re hungry…we got you covered. Order ahead, save your faves, view your recent orders and get the Moe’s you love, customized to your liking, with just a few clicks. App Features • Easy ordering where you can customize to your liking. • You choose how to get it: pickup or delivery. • Save your favorite orders and quickly access your recent orders. • Save your go-to delivery addresses. About Moe’s Rewards • Join Moe Rewards and get a cup of queso on us just for signing up! • Earn points automatically when you order through our app or online. • Redeem points for your Moe’s faves. • We celebrate you with a free birthday reward every year. Don’t forget to turn on your notifications. That’s how you’ll hear about exclusive offers and menu options. CA Privacy Notice: https://www.moes.com/caprivacy Do Not Sell My Info: https://www.moes.c…
App details
What you can learn from Moe’s Southwest Grill
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Moe’s Southwest Grill's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moe’s Southwest Grill runs a light set with one background colour (#ECECD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D44404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.