Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of VLC media player's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCBC6C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
VLC is a free and open source cross-platform multimedia player. It can play all your movies, shows and music in most formats directly without conversion. It allows file synchronization with Dropbox, GDrive, OneDrive, Box, iCloud Drive, iTunes, direct downloads and through Wi-Fi sharing as well as streaming from SMB, FTP, SFTP, NFS, UPnP/DLNA media servers and the web. VLC offers support for advanced subtitles including full SSA compatibility, multi-track audio, playback speed control and rendering through Chromecast. VLC is completely free and open source.
App details
What you can learn from VLC media player
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are VLC media player's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VLC media player runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.