Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Churchill's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C84AC accent
#111111 text
Screenshots
Icon palette
About this app
The Churchill app is an easy way to manage your insurance, track renewals and get support. Oh, yes. We've filled the app with features that simplify managing your insurance. Get a hold of your policy details, car insurance documents, contact numbers and our virtual assistant, securely and conveniently anytime, anywhere. Check and manage your cover Access your policy details wherever you are. If you need to make a change to your cover, you can do it in the app with no need to call. Track your renewals Upcoming renewal dates are displayed for car, home and pet policies, so you’ll know exactly what’s coming up. Your policy documents Wherever you are, your motor policy documents and insurance certificates are easy to get hold of in the app. Review saved quotes All your Churchill quotes in one place. Return to these or get a new quote. Help and support Ask our dedicated virtual assist…
App details
What you can learn from Churchill
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Churchill's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Churchill runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C84AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.