Sampled from 3 of Passeport Santé's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2494AC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 11 words on average (longest 13).
# Gestion Sécurisée des données Stockez en toute sécurité vos données de santé privés et publics. Gardez vos informations médicales confidentielles à portée de main tout en contrôlant ce que vous partagez publiquement. # Dossier Médical Partagé Accédez et partagez votre dossier médical avec les professionnels de santé. Facilitez la communication entre vos différents soignants pour une meilleure coordination de vos soins. # Prise de Rendez-vous Simplifiée Prenez des rendez-vous en ligne avec des professionnels de santé. Gagnez du temps et évitez les appels téléphoniques avec notre système de réservation intuitif. # Demandes de Consultations Spécialisées Soumettez des demandes de rendez-vous pour des soins spécialisés. Accédez plus facilement aux spécialistes dont vous avez besoin. # Téléconsultations Connectez-vous avec votre médecin habituel via des consultations vidéo. Bénéficiez d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Passeport Santé's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Passeport Santé runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2494AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.