Sampled from 5 of KEPCO PLUG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#343C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
한국전력공사의 전기차 충전서비스를 이용하고자 하는 고객들을 위한 어플리케이션이며, 다음과 같은 서비스를 제공합니다. 1. 범용서비스(로그인 없이 이용 가능) - 충전소 위치 및 상태 정보(충전진행률 및 요금정보 등) - 충전소 길찾기(TMAP, 카카오내비 연동) - 고장/통신장에 대한 세부정보 제공 - 충전소 검색(통합검색, 내주변, 경로내 검색) 2. 회원서비스(로그인 필요) - QR코드 결제 및 간편결제 등록 - 실시간 충전진행률 정보, 충전시작/종료 알람 - 충전내역(영수증), 통계정보 - 충전소 검색(통합검색, 내주변, 경로내 검색, 즐겨찾기) - 고장신고, 이용평점 등록 - 고객지원, Q&A 한전 전기차 충전앱
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are KEPCO PLUG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KEPCO PLUG runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #343C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.