Screenshot style breakdown
Sampled from 4 of Beautyhaul's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4ECFC bg
#ACCFDD
#54ACFC accent
#111111 text
Screenshots
Icon palette
About this app
Beautyhaul App brings Beauty in One Click, making beauty shopping easy, affordable, and accessible for everyone. Made for all beauty enthusiasts, this app lets you shop, read honest reviews, and discover beauty inspiration all in one place. Enjoy exclusive daily deals, early access to newly launched beauties, free shipping, and reward points through the Beautyhaul membership program. With the Pick Up in Store feature, you can order online and collect your beauties conveniently—making your beauty journey more flexible and effortless. Plus, explore Blog by Beautyhaul right from the app to find honest product reviews, beauty tips, and insights that help you upgrade your beauty routine.
App details
What you can learn from Beautyhaul
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Beautyhaul's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Beautyhaul runs a light set with one background colour (#C4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54ACFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.