Sampled from 6 of My Talking Tom's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#84ECF4 bg
#74CFD6
#4C949C accent
#111111 text
Talking Tom is the cat making every day a fun adventure. Players adopt this virtual pet, keep him happy and help him explore his world. - Talking Tom can really talk - Fashion and furniture items to collect - Mini games add action, adventure and fun - Travel destinations are waiting to be explored - Photo albums to be filled with memories - And more From Outfit7, creators of My Talking Tom 2, My Talking Tom Friends, My Talking Angela 2 and My Talking Angela. This app contains: - Promotion of Outfit7's products and advertising; - Links that direct customers to Outfit7’s websites and other apps; - Personalization of content to encourage users to play the app again; - YouTube integration to allow users to watch videos of Outfit7's animated characters; - The option to make in-app purchases; - Subscriptions which automatically renew unless they are cancelled at least 24 hours befor…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are My Talking Tom's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Talking Tom runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #84ECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C949C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.