Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Nova Scotia Firefighters 50/50's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCECFC bg
#A5CFDD
#2C4C94 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Nova Scotia Firefighters 50/50 is the LARGEST weekly 50/50 in Canada. Our highest prize EVER was awarded on December 21, 2023 and the lucky winner took home over $1.9 MILLION in cash. The NS Firefighters 50/50 was founded in March 2020 as a result of the Amherst Firefighters Association tasking the Ways & Means Committee to generate new fundraising ideas. As the Covid-19 pandemic was restricting the country, the emergence of a new online raffle platform seemed like a reasonable opportunity to pursue. The AFFA agreed to host and administer the 50/50 raffle, and we would invite other fire departments across the province to join in. The rest, as they say, is history! The raffle has grown from the original 8 agencies to over 270 now, and the lottery will soon be starting its 4th year of operation. We are proud to award a lucky Nova Scotian with a life-changing prize every week, but m…
App details
What you can learn from Nova Scotia Firefighters 50/50
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Nova Scotia Firefighters 50/50's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nova Scotia Firefighters 50/50 runs a light set where the background shifts from screenshot to screenshot (first shot #BCECFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C4C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.